Content Lead

About FitForMe & Beyond Bariatrics

FitForMe has spent nearly two decades helping bariatric patients live healthier lives through specialised nutritional supplements, trusted by clinics and patients across Europe. With Beyond Bariatrics, we are bringing that same science-first approach to a new and rapidly growing group: people on GLP-1 medication. We work with leading pharmacies, retailers, and healthcare providers across Europe and we are scaling fast.

Content is at the heart of how we win. Our science opens doors with partners, healthcare professionals recommend us because they trust what we publish, and customers stay with us because we help them succeed on their journey. We are looking for one person to own all of it.

The role

You will be the owner of everything content-related within the Beyond Bariatrics team: strategy, creation, and the infrastructure that delivers it. This is a hands-on role with real autonomy: you set the direction, you write the copy, you ship it, and you measure whether it works. You report directly to the Chief Growth Officer and collaborate closely with our commercial, product, and science colleagues.

What you’ll own:

•    Product detail pages: Crisp, well-written, conversion-driven product pages across all our markets.

•    Customer journey content: Design and write the full end-to-end journey, from first marketing touchpoint through onboarding emails, adherence content, how-to-take-it guidance, and the science behind our supplements. So customers stick with our products and our brand.

•    Health Care Professional (HCP) content: Research bulletins, weekly and monthly product updates, customer experience stories, and testimonials that make healthcare professionals confident recommending us.

•    Content infrastructure: Own the systems that get content to customers and HCPs; email journeys, CMS, and automation. You don’t need to be a martech engineer; we have colleagues who will train you, but you’ll own the setup and the roadmap.

•   Localisation: Work with our translation and compliance workflows so content lands natively and correctly in the Netherlands, France, Germany, and the UK.

•   AI-native: you use AI tools daily as a natural part of your workflow for drafting, editing, and localising, and it shows in your output.

How success is measured

•    Conversion on our product detail pages.

•    Customer retention and supplement adherence.

•    Engagement of healthcare professionals with our bulletins and updates.

•    The volume, consistency, and quality of content shipped.

Who you are

•    An excellent writer with 4+ years of experience in content marketing, copywriting, or a similar role.  Ideally in e-commerce, health, or another regulated space.

•    Native-level in Dutch, French, German, or English (UK), and fluent in English.

•    A self-starter who drives their own agenda with little handholding. You spot what’s needed, propose it, and get it done.

•    Conversion-minded: you care whether content performs and how well it is written.

•    Comfortable turning scientific material into clear, credible content for both consumers and healthcare professionals.

•    Hands-on with (or eager to learn) email platforms, CMS, and marketing automation tools.

What we offer

•    A full-time role at our Rotterdam office, with hybrid flexibility.

•    A fair base salary, plus variable pay tied to the results.

•    Real ownership: you are the content authority in a small, ambitious team scaling a new business line.

•    The GLP-1 nutrition category is brand new. The content you write will set the standard for how millions of patients across Europe are guided.

•    Colleagues who will get you up to speed on our tools, science, and markets.

Interested?

Send your CV and two or three writing samples you’re proud of (product page, email journey, or professional/scientific content). We’d rather see how you write than read a long cover letter.